Know the market before you pitch it.

Whitespace sizes any audience, anywhere, in about a minute. How many people, how many you're already reaching, and where the rest are. Every number is sourced.

New marketSample
BusinessSize it
Addressable audience
0people
Likely range 0 to 0
Reached todayIn market nowNot yet reached1 dot = 1,000 people
0%Reached today
0Not yet reached
0In market now
$0Annual category spend
Where the rest are
Sources: national census, consumer panels and category data.
Illustrative example. Your report uses your own business and market.

From a sentence to a pitch-ready market.

No setup, no data team, no login to someone else's ad account.

Step 1

Describe the business

A category, a location and who it sells to. One line is enough.

Step 2

We size the market

Population, behaviour and category data are combined into one audience, with a confidence range on every number.

Step 3

Take it into the room

Export a branded report or a single pitch slide, or share a live link with the client.

Every number shows its working.

Market sizing is only useful if a client believes it. So nothing in Whitespace is a black box.

  • 01A range, not just a point. Each estimate comes with its likely low and high.
  • 02Sources on every figure. Click any number to see where it came from.
  • 03The calculation, step by step. From total population to the people who could actually buy.
  • 04A method you can send. Every report includes a plain-English appendix.
Addressable audienceMedium confidence
1.30M
1.05M1.52M
Adults in the trade areaNational census4.21M
Own a dog or catConsumer panel× 61%
Open to premium foodCategory data× 51%
Addressable audience1.30M

Then see what a budget can actually reach.

Move the budget. Reach per channel caps out, and the total removes people counted twice.

Monthly media budget
$40K
0%Of the market reached
0People reached
Reach by channel

Line marks each channel's ceiling. Illustrative model for a 1.3M audience.

Built for the way agencies pitch.

The features agencies asked for, and nothing they didn't.

White-label reports

Your logo, your colours. Clients never see ours.

One-click pitch slide

The key numbers on a single slide, ready for the deck.

Saved markets

Every market you size is kept, so you can compare and rerun.

Team seats

Strategists, planners and account leads in one workspace.

Client share links

A live, read-only report the client can open on any device.

Reach planner

Turn the market size into a budget conversation.

Start free. Upgrade when it wins a pitch.

Prices in USD, ex tax. Billed in your local currency. Cancel any time.

Free Waitlist
$0

Try it on a real brief. Free places are currently full, so new accounts join a waitlist.

  • 3 markets a month
  • Full report, Whitespace branded
  • Reach planner
Apply for a free place
Agency Popular
$229 / month

For agencies pitching every week.

  • Unlimited markets
  • White-label reports
  • Pitch slide export
  • 5 team seats
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For groups with several offices.

  • Everything in Agency
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Walk into the pitch already knowing the answer.